Brand Story

I’m Oana Prună - the heart and creative force behind this brand.
It all began with a FEELING… a spark and a desire to reconnect with what is NATURAL.

Nature carries us into the simplest, yet most surprising places, and each moment becomes a personal experience.

I believe - and I feel - that from the natural come symmetry, fluidity, authenticity, and balance - the very foundations on which human qualities are built.

Inspired by these thoughts, I shaped an identity built on the words: NATURAL. SIMPLE. YOURS.
Then I gave it a name - PRUNĂ - first in a whisper, then aloud - because the voice I want to hear lives within each of us: in you, in them, in all of us.

The PRUNĂ brand is a force born from an idea, from a dream, and transformed into EMOTION.

I invite you to choose PRUNĂ and WEAR EMOTIONS.