Discover the new PRUNĂ shades - simple, natural, versatile

New colors for a simple, timeless wardrobe

Free delivery for orders of minimum 300 lei

Terms of service

Last updated: 8 July 2026

1. Store Operator. The website pruna.ro is operated by BY PRUNA SRL (brand "pruna.ro"). We sell clothing exclusively online. We have no physical store or collection point.

Company details:

  • Legal name: BY PRUNA SRL
  • Brand name: pruna.ro
  • Registered office / correspondence & returns address: Drumul Fermei 65C, Popești-Leordeni, Ilfov, Romania
  • Trade Register No.: J2025057675003
  • Tax ID: RO52258526
  • Support email: orders@pruna.ro
  • Support phone: 0774.909.909
  • Support hours: Monday–Friday, 09:00–17:00 (except public holidays)
  • Average response time: 24–48 working hours
  • Invoicing: invoices are issued under the name BY PRUNA SRL for all orders placed on pruna.ro.

2. Scope. These terms apply to all visits, accounts, orders, and distance contracts concluded through pruna.ro. The contract is concluded in Romanian or English, as selected by the customer on the website.

3. Prices, Information & Errors. All prices are in RON and include VAT unless otherwise stated. Shipping costs are displayed separately at checkout.

Product images and descriptions are provided for information; minor variations in shade, cut, production batch, or screen display may occur (see section 4).

We may update prices, promotions, stock levels and specifications at any time; such updates do not affect orders already confirmed. The "Order received" email confirms registration of the order only; the contract is concluded upon receipt of the "Order confirmed" email or upon handover of the products to the courier, whichever occurs first. Before the contract is concluded, we may decline an order (in whole or in part), in particular where stock is unavailable or a technical error has occurred; any amounts paid will be refunded in full without delay.

If, after conclusion of the contract, we discover a manifest error affecting the order (e.g. an obviously incorrect displayed price), we will notify you promptly and you may choose either to confirm the order at the correct price or to cancel it with a full refund of all amounts paid. Confirmed orders otherwise remain at the confirmed price; in case of discrepancy, the price displayed at checkout prevails.

4. Images, Visuals & Product Presentation. Images displayed on pruna.ro are for presentation and illustrative purposes. To provide a clear representation of design, material, and colour palette, some visuals may be digitally generated or processed (e.g. renders, simulations, AI-generated images, or professionally edited photographs).

Actual products may differ naturally from the images shown, including minor variations in:

  • shade and brightness, influenced by device settings (screen, contrast, light/dark mode);
  • texture, density, and structure, inherent to natural textile materials and the manufacturing process;
  • subtle details of cut, proportions, or positioning, depending on production batch.

These variations are normal and do not affect the essential characteristics of the products. The technical product description remains the primary reference for conformity.

5. Customer Account & Payments. Available payment methods are shown at checkout (e.g. online card, cash on delivery — where active).

Cash on delivery (COD) is available under the conditions set by the store and may incur an additional cash-handling fee, displayed transparently at checkout before order placement; this fee does not exceed the cost borne by us for this payment method. We reserve the right to restrict access to COD based on order history or internal policy. Please have the exact amount ready upon delivery where applicable.

For card payments we use authorised payment processors; we do not store or have access to card data.

6. Delivery. Delivery is made exclusively by courier to the address provided. Displayed timeframes are estimates. Risk transfers to the customer upon delivery to them (or their designated recipient); if you have chosen your own courier, risk transfers upon handover to that courier. Please inspect the parcel upon receipt.

7. Right of Withdrawal (Summary). Consumers may withdraw within 14 days of receiving the product, without giving a reason. Upon withdrawal, we will refund all sums received, including the cost of standard initial delivery (excluding express or additional service options), within 14 days of being informed of the withdrawal. We may delay the refund until we receive the goods back or proof of dispatch. Full details, including the model withdrawal form, are set out in the Returns & Refund Policy.

8. Legal Guarantee of Conformity. For consumers, the statutory guarantee of conformity is 2 years from delivery. Remedies are applied in the order prescribed by law: repair or replacement and, where permitted, a proportionate price reduction or termination of the contract.

9. Promotions, Vouchers & Gift Cards. Promotional terms are communicated on a case-by-case basis. Vouchers are valid within the period and conditions indicated. Gift cards are non-refundable, except as required by law.

10. Intellectual Property. The texts, graphics, logo, photographs, and layout of pruna.ro are protected under applicable law. Any use, copying, or distribution without the written consent of BY PRUNA SRL is prohibited.

11. Liability. We are not liable for indirect or consequential losses (e.g. loss of profit, loss of data) to the extent permitted by law. Nothing in these terms excludes or limits our liability for intent, gross negligence, personal injury, or any liability that cannot be excluded under applicable consumer protection law.

12. Force Majeure. Neither party shall be liable for non-performance caused by an external, unforeseeable, and absolutely unavoidable event, for the duration of such event.

13. Governing Law & Dispute Resolution. These terms are governed by Romanian law; if you are a consumer residing in another EU member state, you also benefit from the mandatory consumer protection provisions of the law of your country of residence. We aim to resolve any dispute amicably. Failing an amicable resolution, disputes shall be referred to the competent courts determined according to the law. Consumers may also use the alternative dispute resolution (SAL) procedure through the SAL Directorate within the National Authority for Consumer Protection (ANPC) — details at anpc.ro. The EU ODR platform is no longer operational.